According to a new article from RV Business, Accuride International, a designer, and manufacturer of sliding hardware, has launched an online store to expand access to a wide range of its products to both B2B and B2C customers.

“Customers have told us that they need to be able to order a broad selection of our slides anytime, anywhere and on any device,” said Sid Kalantar, senior VP of sales and marketing for Accuride. “Our e-commerce channel enables us to close geographical distribution gaps, allowing customers to purchase a full assortment of specialty products, as well as popular slides, including undermount and heavy-duty options.

“We have invested serious time and effort to design and build a customer-friendly e-commerce website, supported by personalized assistance to help customers choose the right products for their needs. Customers may also consult an extensive array of online resources, including a slide glossary, FAQs, videos, guides, CADs and case studies.”

Accuride’s move into e-commerce, initially available to U.S. and Canadian customers, aligns with a growing trend among B2B companies, including manufacturers. About 40% of manufacturers have an e-commerce site, and 69% of those that don’t expect to launch one within two years, according to a recent survey by B2BecNews.

In addition, Forrester estimates total business e-commerce at $1.1 trillion, or 12% of total B2B sales in the U.S., now, and it projects an increase to $1.8 trillion, or 17% of U.S. B2B sales, by 2023.

Read the full article here.


Was this post helpful?
Let us know if you liked the post. That’s the only way we can improve.
Powered by Helpful

Danielle Ernest

External Communication Manager at Accuride International
Danielle is the External Communication Manager at Accuride International. She has 6 years of experience in social media marketing and public relations. She believes marketing is about providing value to customers and building lasting relationships.
Danielle Ernest