No matter what you’re selling, your furniture and fixtures should do 2 things:
1. Complement your store’s design.
2. Be easy and convenient for your staff to use.
Having the right fixtures in your store can increase profits and streamline transactions for your business.
For over 50 years we’ve designed hardware solutions for cabinets. In doing that we’ve learned a thing or two about cabinets and what it takes for a cabinet to be attractive, and functional. We know that cabinets in the retail space need to not only be appealing to your customers but durable.
Here are five things to consider when designing retail cabinetry:
Whether you have one store or 2,000, your store’s brand image needs to be incorporated into all of your fixtures. Whether that be the style of cabinet, or using props to properly display your merchandise, all of your displays should showcase the brand image you worked so hard to create.
You should also consider your customer’s experience. Your customers should feel comfortable enough to want to linger and browse, and ultimately spend more money. If a customer feels the same level of comfort at your Atlanta location as they do at your Beverly Hills location then you have created a consistent and effective design.
Location, Location, Location
The location of your fixtures is as vital to the customer experience as it is to your loss prevention efforts. Keeping on the topic of store comfortability, arranging your furniture so your store doesn’t feel cluttered allows your customers to move about without feeling closed in. And placing your checkout counter near the entrance allows you to greet people as they enter and exit.
From a loss prevention standpoint, strategically arranging store fixtures also aids in your Loss Prevention efforts by creating cross-store sight lines. In smaller stores, this allows your employee who may be working by themselves to have a view of the entire sales floor.
Think outside of the box
Don’t be afraid to stray from the conventional. Be innovative and catch your customer’s eye. Use different textures of wood or have unique openings that will awe your customers.
Jewelry counter showcases entice your customer to buy the product. These showcases can highlight one prized piece or an entire ensemble. Whereas with electronics customers want to be able to interact with the product before they buy.
Lighting is a key ingredient in any visual merchandising schematic. In the jewelry industry especially, lighting can make or break a sale. Strategically placing fixtures and spotlights, draws attention to individual pieces of merchandise and adds to the overall character of the store.
Securing higher value or high theft merchandise inside a display is a major key to any successful retail operation. By properly securing merchandise sales associates can provide merchandise to customers on the spot.
With Senseon, you not only get a reliable cabinet security system, it’s easy to use. With just a tap of a RFID card, salespeople gain access to all the locked merchandise. This keeps employees from having to find a manager with the right key or fumbling with keys to retrieve merchandise for a customer.
Keep these tips in mind for your next project and you’ll be sure to wow your customers.